About Us

Great niche explorer

The global leader in the thermoplastic world

Asahi Africa

Asahi Africa was established in October 2019 in Johannesburg as a subsidiaries of the Japanese global company, Asahi Yukizai Corporation. Asahi Yukizai Corporation’s predecessor, Nicchitsu Kozai Kogyo Co. Ltd., was established in the city of Nobeoka in Miyazaki Prefecture on March 12, 1945. Shortly after its establishment, the AV LITE Resin and the ASAHI AV Valve were released and are still mainstay products that continue to support the industry around the world today.

Year 2015 marked the 70th anniversary of its establishment, watch our introduction video created to commemorate the anniversary of our foundation:

Our Philosophy

Ever since our founding in 1945, we have expanded our business operations on the basis of our highly specialized proprietary niche technologies and, as a result of our dedication in addressing solutions for our customers’ issues, have come to be known as a top niche company.When we speak of niche markets, we mean markets that, although individually not on a large scale, exist throughout the world and are definitely needed.

A great company is recognized and respected because it stands out in its industry and focuses on providing unique products and services from a client’s perspective. We will continue to be a great niche top company that seeks to master niche markets, aiming to develop into a great niche company by attempting things never tried before and making a real difference in customer experience.

Purpose

To offer peace of mind through reliable quality and dedicated support.

Mission

To contribute to the customer's manufacturing process with solutions that add value.

Vision

To attempt something that has never been done before and make a real difference in customer experience.

Guidelines for Conduct

  • Take an interest in and try out new things.
  • Keep enhancing our sophisticated expertise.
  • Deeply understand others and discover their issues.
  • Fulfill our individual roles while remaining mindful of shared goals.
For a deeper understanding of our philisophy, read on below:
Purpose
Mission
Vision

To offer peace of mind through reliable quality and dedicated support

Our group exists because our customers see our purpose in the reliable quality of our products and services and in our employees’ actions, and find peace of mind.

Paying attention to our customers to find out if they are worried or unsure, and making efforts to improve quality, will boost the value of the ASAHI YUKIZAI GROUP and make us a company with which society at large can empathize.

Offering peace of mind is to make a promise to our customers and society.

To contribute to the customers’ manufacturing processes with solutions that add value

It is our mission to help and support customers’ manufacturing processes with valued solutions. This is what drives our activities.

In order to do this, we must research the customer’s process and ascertain just what the essential challenge is. We must seek a solution with the customer and apply the ideas we come up with in a tangible form.

We will discover customers’ essential challenges and constantly make efforts to solve them.

To attempt something that has never been done before and make a real difference in customer experience

Each one of us should be aware that we are providing some kind of value to customers. We should pay attention to providing value when taking action. We will provide new value by attempting something never tried before, even if only little by little. We will keep providing value and make a real difference that customers can actually feel.

We are confident that continuing to do so on a daily basis will lead to our growth into a great niche top company, which is our goal.

Our History

Established in 1945,

the year World War II ended

Nicchitsu Kozai Kogyo Co., Ltd., was established in March 1945 as an affiliated company of what is now known as Asahi Kasei Corporation. Its company name was changed to Asahi Veneer Industry Co., Ltd. in November 1945 after the war had ended.

1945

1946

Establishesd "AV" brand

using the first letters of "Asahi" and "veneer"

In 1946, the Company established "AV" brand using the first letters of "Asahi" and "veneer," and began sales of the AV Lite molding material.

Mass Production of the
phenolic resin molding materials

In 1950, we began mass production of the phenolic resin molding materials that were used at the time for the rapidly-expanding manufacture of telephones. That year, the Company changed its trade name to Asahi Organic Chemicals Industry Co.,Ltd.

1950

1952

We began manufacturing polyvinyl chloride (PVC) molded products

1956

Created the world’s first plastic valve, the ASAHI AV

We created the ASAHI AV, the world’s first molded plastic valve.

A savior for chemical lines

The world's first plastic streamlined
diaphragm valve

We developed the world's first plastic streamlined diaphragm valve, a lightweight valve with excellent chemical and pressure resistance, which became a savior for chemical lines.

1959

1962

Developing our
agricultural irrigation business

Our Alfalfa Valve and Angle Valve started to become widely used nationwide as the valve of choice.
This marked the start of our agricultural irrigation business.

As a pioneer in resin valves, and with the evolution of phenol resin polymerization and synthesis technologies, we contributed to development of the automobile and building machinery industries.

We added Drico Ltd. to the
ASAHI YUKIZAI Group.

In the area of natural resources, Drico is engaged in the development of geothermal power resources throughout Japan. In well drilling, Drico takes pride in being number one in Japan in the numbers of hot spring wells drilled and cumulative well depth, and is one of the top Japanese companies in the area of well drilling.

2013

2016

Asahi Yukizai Logo

We changed our name to
ASAHI YUKIZAI CORPORATION

In our 70th anniversary year, we changed our name to ASAHI YUKIZAI CORPORATION as of April 1 and adopted a brand-new corporate logo, marking a new start as we head towards our centenary.

2025

Thank you for helping us to reach our 80th anniversary. We are aiming for our centenary now.
Asahi Africa Logo White
Follow Us:
Privacy Policy
Unit 34 Airborne Business Park, Taljaard Rd, Boksburg, South Africa |
Tel: +27 (011) 397 4353/5
Asahi Africa © 2024 | Website by Ascendant Studio